ASTA has fired another shot in its war against American Airlines, launching an ad campaign in Politico and a consumer-facing website where travel advisors’ clients can send messages to legislators asking for a congressional investigation into American.
In an email to members, ASTA president and CEO Zane Kerby cited American’s recent announcement that many agency-booked tickets will no longer earn AAdvantage points.
“This latest development doubles down on American Airlines’ clear agenda since last year to force the travel agency industry to adopt immature technology, monopolize distribution channels, and squeeze channel partners and customers for cost-cutting and profit,” Kerby wrote. “We are fighting back.”
ASTA has been at loggerheads with American since initiating a new distribution strategy last April. American removed a number of fares from the legacy GDSs in an effort to shift travel agency bookings to NDC connections. ASTA has taken its case to the Department of Transportation, asking the department to force Americans to reinstate fares in the GDSs, citing servicing problems with NDC bookings.
In its latest salvo, ASTA has launched a campaign with Politico in hopes of catching the eyes of lawmakers and their staff.
“Congress, don’t let American Airlines eliminate consumer choice,” the ad