MONTREAL — Over 1,200 travel advisors attended Air Canada Vacations’ 2024 Europe Breakfast Seminar series, which took place across 20 Canadian cities.
Concluding last week, the series invited agents to learn about the latest trends and updates about the upcoming European travel season from a long list of tourism boards and cruise lines, including: Tourism Ireland; Tour Greece; Visit Portugal; TopAtlântico; Meet&Greet your Italian Way; EuroAmerica; TerraNova Iceland; Melia International; Iberostar Hotels & Resorts; Royal Caribbean International; MSC Cruises; Princess Cruises; Norwegian Cruise Line; and Celebrity Cruises.
While learning about Europe’s vast array of winter tours and ski packages, alongside its existing summer options, agents were also brought up to speed about Air Canada Vacations’ comprehensive list of curated vacation tour packages and destinations for the upcoming season. With over 170 tailored options catering to every travel style, the broad selection of choices includes new collections such as European Beach Holidays, Urban Tours, and Premium Tours.
Agents also gained insight into the newly launched 2024 Europe Travel Agent Toolkit, which is equipped with comprehensive resources to support travel agents when navigating Air Canada Vacations’ extensive Europe portfolio. The new Europe ToolKit can be ordered here.
All participants of the seminar will be automatically enrolled in a draw for a chance to win an Ola Lisbon and Sintra European tour in Portugal (land only). The winner will be announced this week. Details about a future fam trip to Portugal scheduled for later this year will also be revealed shortly.
On what the company hopes to accomplish with the Breakfast Seminar series, Ana Paula De Souza, Director of Sales at Air Canada Vacations, said: “Our strategy this year was simple: to create awareness of the extensive product offerings Air Canada Vacations provides in Europe , including an increased number of new tours showcasing breathtaking destinations across the continent. We aim to share the excitement of our amazing portfolio and continue to educate our travel agent partners through future webinars, updated tips and fam trips planned for 2024 that I’m sure you won’t want to miss!”