ILLUSTRATION. The Ministry of Tourism and Creative Economy encourages hoteliers to prepare discount packages for breaking the fast during Ramadan.
Reporter: Barratut Taqiyyah Rafie | Editor: Barratut Taqiyyah Rafie
KONTAN.CO.ID – JAKARTA. The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) encourages hoteliers to prepare discount accommodation packages or fast-breaking packages during Ramadan.
This is in order to get around the arrival of the low season as well as prepare for the Eid al-Fitr holiday.
Quote Infopublik.id, Adyatama Tourism and Creative Economy Main Expert of the Ministry of Tourism and Creative Economy, Nia Niscaya, on Monday (4/3/2024), said that the Indonesian Hotel and Restaurant Association (PHRI) has predicted that there will be a decrease in the arrival of foreign tourists and the movement of domestic tourists during the Ramadhan period on March 10 until April 9, 2024.
Of course, this condition will have an impact on decreasing occupancy rates for star hotel rooms, especially in big cities like Jakarta.
“However, the Chairman of PHRI, Mr. Haryadi Sukamdani estimates that hotel occupancy during the 2024 Eid holiday will be high. This estimate is based on the overall improvement in hotel conditions in Indonesia in 2024 which is getting better,” said Nia.
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Apart from that, this estimate is also based on PHRI data regarding hotel occupancy ahead of Eid 2023, where occupancy in a number of hotels in favorite tourist destination cities is already more than 70 percent.
Therefore, Nia encourages hoteliers to provide room discounts of up to 40 percent and other discount packages such as group breaking the fast packages at hotels. So that hotel room occupancy can remain full even though it is facing a low season.
“During the low season, it would be good if you could sell at a big discount of up to 40 percent. It is much more profitable if the occupancy is only 30 percent, because Indonesian people who are Muslim and fast do not travel during fasting. However, it is predicted that when Eid will occur massive spike,” said Nia.
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Nia added, by providing this discount package, the hotel is expected to be able to prepare room availability during the Eid al-Fitr holiday.
Considering that based on predictions from the National Police Traffic Corps, the number of Eid homecoming travelers in 2024 is estimated to reach 200 million people, or an increase of 6 percent compared to the number of Eid homecoming travelers in 2023 of 187 million people.
“Apart from that, the Minister of Transportation also predicts that the percentage increase in the number of homecoming travelers this year will reach 70 percent,” said Nia.
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